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In Italy over 28 million people use a smartphone to surf the web. The increasing number of connections and brings new habits to the users. Shopping, information, maps, video, users search in every situation, looking at their phone over 150 times in a day.
But search engines are not just looking, Google has made lots of modifications to search, introducing and considered mobile friendly site with growing interest, offering new tools for business to measure behavior and preferences of users. An interesting trend that in this period of time is one of the hot topics in this year in digital.
In the world of digital marketing in 2016 a key important is content and diffusion.
Content marketing is a growing trend, during the years we have seen many articles in blog and social media about almost every argument. Many studies confirmed the important of a content marketing strategy to search and find new potentials costumers.
We have started to a web with few contents, and is seems like far west spaces. During the years users had become smart and more efficient to seek consume content. Today, contents are everywhere, and we are often searching for filters , as we seen in many online news feed success.
About search engines, the competition to be in the position of a higher result in Google is even harder.
A little history…
Corkscrew has been a symbol of many different historical ages. The first appearance of this object is in the far XIII century. From a simple tool to a luxury object made with precious metals for the noble society, during the century corkscrew is evolved in style, functions and aesthetic.
Sustainable design is the way to create objects and furniture starting from sustainable materials. It’s a growing trend in today design. We have asked to designer Zeno Cutino to tell us the inspiration behind the design of his last work, the shoe rack Eco.
Graduate in industrial design at Academia di Belle Arti in Verona, Zeno developed his style of design to the wood, a material that he studied and use it designing objects, accessories and furniture.
Chocolate the streets, the houses, the cars, the plants, leaf by leaf.
And the flowers also.
Mountains of chocolate: the trekker climb it,
but not till the top, because the eat it (…)
“I viaggi di Giovannino Perdigiorno” Gianni Rodari
What we want to communicate? How to make a product better?
These are only few questions that we ask before creating a photography shooting.
Making a photo unforgettable is not easy, we need artistic sensibility, technical mastering and the right attention to details. It’s not only about photography; we need to know well how lights interact with materials, so we can use reflexes to create a better quality of our photo. All the photos that you can see here are made by Eros Mauroner,great experience photographer.