Sorry, this entry is only available in Italian.
In Italy over 28 million people use a smartphone to surf the web. The increasing number of connections and brings new habits to the users. Shopping, information, maps, video, users search in every situation, looking at their phone over 150 times in a day.
But search engines are not just looking, Google has made lots of modifications to search, introducing and considered mobile friendly site with growing interest, offering new tools for business to measure behavior and preferences of users. An interesting trend that in this period of time is one of the hot topics in this year in digital.
In the world of digital marketing in 2016 a key important is content and diffusion.
Content marketing is a growing trend, during the years we have seen many articles in blog and social media about almost every argument. Many studies confirmed the important of a content marketing strategy to search and find new potentials costumers.
We have started to a web with few contents, and is seems like far west spaces. During the years users had become smart and more efficient to seek consume content. Today, contents are everywhere, and we are often searching for filters , as we seen in many online news feed success.
About search engines, the competition to be in the position of a higher result in Google is even harder.
Iginio Massari’s Pastry of Precision is a real integrated project, a sort of circle. Open with the realization of the official website and completed with the products, recipes, video and social network.
From the beginning there’s a question: how to communicate exclusivity of this line of tool?
These are the step of our project: